Consumer vs Enterprise

consumer vs enterprise Photo by Author


  • Big marketing cost needed, need to be recognized out of already crowded world.
  • Millions of people are the customer.
  • Much easier to do scaling.
  • Sales cycle is very fast, and rapid.
  • Revenue is in cash the time customer paid.


  • Low marketing cost, cold email/LinkedIn message/reference/WhatsApp
  • Enterprise companies are the customer (client), not much
  • Harder to do scaling
  • Sales cycle is slow to move up, sometimes very slow it can take months or a year to close for a very big deal
  • There is a lag between the contract, delivery, and the cash.

Some business do consumer only, enterprise only, or somewhere in between. Some business do both.

Find your tune for your business.

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