Consumer vs Enterprise

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Consumer:

• Big marketing cost needed, need to be recognized out of already crowded world.
• Millions of people are the customer.
• Much easier to do scaling.
• Sales cycle is very fast, and rapid.
• Revenue is in cash the time customer paid.

Enterprise:

• Low marketing cost, cold email/LinkedIn message/reference/WhatsApp
• Enterprise companies are the customer (client), not much
• Harder to do scaling
• Sales cycle is slow to move up, sometimes very slow it can take months or a year to close for a very big deal
• There is a lag between the contract, delivery, and the cash.

Some business do consumer only, enterprise only, or somewhere in between. Some business do both.

Find your tune for your business.